A key component of Omnichannel Media Group’s comprehensive marketing services is search advertising. This involves creating tailored advertisements that appear on search engine results pages (SERPs) using platforms like Google Ads and Bing Ads. This form of advertising is highly effective in driving traffic, generating leads, and increasing conversions, as it allows businesses to reach customers who are actively searching for products or services.
- Landing page optimization: Making sure the sites that users land on after clicking on an advertisement are pertinent, interesting, and optimized for conversions.
- Bid management: Managing bids strategically to optimize clicks and conversions while staying within a budget
- Campaign Structure and Management: Putting campaigns and ad groups in the right order for best results
Website Search Engine Optimization (SEO):
Although it isn’t paid advertising, it is essential for bringing in natural search engine traffic to websites. We probably provide the following SEO services:
- On-page SEO: Optimizing a website’s content, meta descriptions, titles, and internal links.
- Technical SEO: Making sure the website’s technical infrastructure—such as sitemaps, mobile friendliness, and site speed—is search engine friendly.
- Off-page SEO: Creating high-quality backlinks to the website.
Increasing Website Conversation:
- Conversion Rate Optimization (CRO): It provides service to increase the proportion of website visitors who complete a desired action, such as buying something, submitting a form, or subscribing to a newsletter. Since converting ad-driven traffic is the aim, this is sometimes closely related to search advertising.
- Using search advertising platforms to target particular audiences who are more likely to convert on the website is known as targeting and segmentation.
- Remarketing Lists for Search adverts (RLSA): Increasing the possibility of a return visit and conversion by targeting past website users with customized search adverts when they conduct another search.
Analytics and Reporting on Website Performance:
- Monitoring Website Metrics: Providing information on important metrics such as website traffic, bounce rate, time spent on the site, and certain conversion objectives (form submissions, leads, and purchases).
- Assessing Return on Investment (ROI): Showing how profitable the website’s search advertising campaigns are.
- Attribution Modeling: Illustrating the relationship between search advertising and overall website conversions in relation to other marketing channels.