Google Ads is one of the many digital marketing services that Omnichannel Media Group (OMG) provides to assist companies improve their online visibility and increase conversions.
Services for Google Ads by Omnichannel Media Group.
The Google Ads services offered by OMG include:
- Search Ads: Targeting visitors who are actively looking for pertinent terms is done using search ads.
- Display Ads: Reaching viewers via Google’s Display Network with Display Ads.
- Video Ads: Using websites such as YouTube to interact with visitors.
- Shopping Ads: Direct product displays in search results are known as shopping ads.
- Performance Max Campaigns: Using AI to maximize the distribution of ads across different Google channels.
- App Campaigns: Promoting Mobile apps.
Google Ads and Omnichannel Integration:
This is where an omnichannel media group sets itself apart. They will describe how Google Ads fits into the overall scheme of things.
- Driving online-to-offline (O2O): Increasing foot traffic to physical locations by utilizing Google advertisements tools like location extensions, local search advertisements, and store visit monitoring.
- Using Google ads data to inform other channels: Optimizing strategy on other channels, such as social media, email, and even offline marketing, by analyzing Google Ads performance data (such as high-performing keywords, audience insights).
- Consistent customer journey: ensuring that the landing pages and advertisements from Google Ads complement the broader brand messaging and customer experience at every touchpoint.
- Cross-channel attribution: describing how they calculate the effect of Google Ads on conversions that may take place on other channels at a later stage of the customer experience (for example, a Google Ad click followed by an email conversion).
- Leveraging Google ads for remarketing across channels: When people are searching on Google, they can utilize Google Ads remarketing lists to target customers who have interacted with the brand on other channels (such as visiting the website from a social ad).